History of Chevrolet
The Chevrolet Motor Car Company was co-founded by car engineer Louis Chevrolet and motoring entrepreneur Billy Durant in 1911. Originally from Switzerland, Louis had left his family home at the age of 22 to make his fortune across the Atlantic. He headed over to Canada where he initially worked as a mechanic and chauffeur. By this point he was already adept at designing and building bicycles, illustrating both his creative nature and his passion for honing his existing mechanical skills.
Soon after, he took up a job repairing cars in Paris and swiftly moved on to become an employee of the largest car manufacturer in the world at the time - de Dion-Bouton. His talents extended beyond the design sphere when he decided to become a racing car driver and ended up winning a host of motor competitions. After setting a new land speed record, Louis became an international star.
Billy Durant, the head of Buick Motor Company, was the one who had initially hired Louis to drive his Buicks in a series of promotional races. His reputation in the motoring sector had been tarnished after he was ousted from his position at car manufacturer General Motors a short while earlier. Billy opted to use the Chevrolet name to create a new marque of automobile in a bid to boost his ailing public image.
The Chevrolet Motor Car Company was born and the company flourished after launching its first vehicle called the Classic Six. The new models dominated the US car sales chart for forty years between the mid-1930s and 1970s, signalling that the entrepreneurial company had most definitely made its mark. Even today one out of every sixteen cars driven in the US is a Chevrolet.
Today the Chevrolet range includes the Spark, Aveo, Lacetti, Cruze, Orlando and Captiva. Other models, such as the Camaro have imprinted their unique style and usability features on the hearts of countless drivers - new styles like the electric Chevrolet Volt will surely do the same in the years to come.