History of Infiniti
As the luxury branch of Japanese car manufacturer Nissan, Infiniti present a new range of premier driving possibilities to the high-end global car market. Since 1989 the company has broken free of Nissan's every-man image and ventured into the creation of deluxe consumer vehicles. The main objective of the Infiniti brand is to pursue 'Modern Japanese Luxury'.
Infiniti attracts a range of buyers, sharing a similar customer base to Audi and BMW. Their vehicles are considered to be highly reliable with superb handling and performance across models. The Infiniti FX SUV offered a crossover for those wishing to combine the driving benefits of a coupe with an SUV. Meanwhile, the G series offered coupes, saloons and convertibles to rival the Lexus IS, the Audi A4 and the BMW 3 Series.
Key models in the Infiniti portfolio include the G Coupe and the G Convertible which can retail anywhere in the region of £36,000 to £45,000. Styling is an important part of any Infiniti vehicle and features such as dual zone adaptive climate control, Bluetooth audio streaming, aluminium pedals and Shodo Aluminium interior trim all add elements of luxuriousness to the Infiniti driving experience.
Safety is another high priority for the engineers at Infiniti and they have developed a range of assisting features which can offer added reassurance for their motorists when on the roads. Intelligent Cruise Control (ICC) and Intelligent Brake Assist (IBA) work in conjunction with features such as pop-up occupant protection bars, opposed calliper brakes and Infiniti's Tyre Pressure Monitoring System (TPMS).
The Infiniti headquarters are located in close range to Geneva and the brand owns several Infiniti Centres. Their aim is to expand these over the coming years by establishing more Centres across Europe.