A history of Chrysler
A brief history of the Chrysler automotive company.
A short article covering the key events in the history of Chrysler.
The Chrysler company was founded by Walter Chrysler on June 6, 1925. The company’s first model was a 6-cylinder automobile that was specifically manufactured to be well-engineered yet affordable, the car went on to receive critical acclaim from reviews at the time. Chrysler have always been a company at the forefront of technical innovation, the first example of this can been seen in the company’s design for a ridged road wheel that stops deflated tyres from flying off the wheel, something which many other manufacturers went on to use.
Throughout the 1960s Chrysler began introducing and integrating their renowned Unibody construction design into vehicles in the company’s range. During this period Chrysler also expanded into Europe through the release of the Hillman Avenger, the Hunter and the rear engined Imp. Back in the US Chrysler started to branch out into the muscle car market by producing cars such as the Plymouth Road Runner, the GTX and the iconic Dodge Charger. The company went on to enjoy repeated success with all three vehicles on the NASCAR circuit.
In the 1940s Chrysler began to manufacture the universally popular Jeep. The first Jeep models were designed specifically for US military use, however it did enjoy commercial success on both the European and American commercial market. In 1998 Daimler-Benz acquired Chrysler and formed DaimlerChrysler AG. In the 90s the company released the PT Cruiser, a car that Chrysler had low expectations for but gained a cult following and went on to sell in high quantities. The car was initially released in 1999 as a ‘retro’ styled 5 door hatchback and was re-released in 2005 as a 2 door convertible. In 2009 Chrysler LLC announced that they were forming a global alliance with Fiat.
Recently Chrysler released their SafetyTec technology, which is an intuitive safety package that is now available with their cars. Features of the safety system include a rear cross path detection system, a parkview read back-up camera, rain sensitive wipers and a blind spot monitoring system. Chrysler plan to release a new Jeep ‘The Grand Cherokee’ in 2011, the vehicle will feature a new 3.6 litre V-6 engine.