British Gas redesigns fleet to present unified work force
British Gas has decided to replace the design of their van fleet as a way to create a modern and uniform brand.
The company hopes that the new fleet of 4,000 bright cyan vans will ensure that customers have a clear brand image in their minds and come to see the company as progressive, modern and innovative.
The gas supplier also hopes that by having one van model for all British Gas workers that they will be able to create the appearance of a uniformed and united workforce.




