History of Subaru
Subaru is one of the most recognisable of the Japanese car manufacturers. The name 'Subaru' itself translates in Japanese to 'Pleiades star cluster'. This is where the idea for the logo came from.
Subaru is renowned globally for their utilisation of 'boxer engines', which they fit on many of their cars. Another common feature is the 'all wheel' drive layout which was first used back in 1972. The company is also noted for producing some of the most popular turbo charged road cars, such as the iconic Impreza WRX. Because of their relative affordability compared to other fast saloon cars such as the BMW M3 or the Mercedes AMG range, they became popular in the UK with so-called 'boy racers' throughout the 1990s.
Despite this, of late the company has become very active when it comes to environmental concerns and sustainability. The company says it has polices for recycling, lessening harmful emissions and training employees about the need to consider the environment. One example of this would be the fact that the company’s production plant in Lafayette, Indiana (SIA) was the first in the world to achieve what is known as 'zero landfill status'. Strikingly, the company says that no waste from the production plant is sent to a landfill and once a car is no longer usable through age or wear and tear, the aluminium parts can be recycled and used again.
According to the company itself..."In 2006, SIA was awarded the United States Environmental Protection Agency's Gold Achievement Award as a top achiever in the agency's WasteWise program to reduce waste and improve recycling."
Another initiative from the company is the 'Partial Zero Emissions Vehicle' or PZEV status for short. This is available on the Legacy, Outback, and Forester models. So while Subaru have long been associated with the high performance Impreza in the UK, the reality is that they are making a considerable effort to produce eco-friendly cars. The added benefit is that they will not only receive kudos from the motor industry, they will also make more efficient cars that will become increasingly popular as petrol prices continue to rise and oil become more scarce.