History of Suzuki
Suzuki was founded by Michio Suzuki in 1909 when the company started life as a weaving loom manufacturer. The first 30 years of the company focused on the development and production of complex weaving loom machines. Following this the company expanded to motorcycles and after half a century started to produce cars under the name of Suzuki Motor Company, Limited.
In 1955 the company released their first mass-produced vehicle the Suzuki-Suzulight, a small and lightweight car which had rack-and-pinion steering and independent suspension - features that were revolutionary at the time.
In 1963 Suzuki made an American leasing agreement and introduced its motorcycles to the county. However, it wasn't until 1985 that the first Suzuki car was introduced to the American market. In 1979 they released the Suzuki Alto, a car so popular it is still in production today. When Suzuki cars were first sold in America during the mid-1980s, they were hugely popular - no other Japanese company sold more cars in the United States in its first year than Suzuki.
By the beginning of the 1990s the company had expanded worldwide. Soon after launching their brand in the States they released the Suzuki Samurai which gained a huge following because of the vehicle's ability to drive off-road. Whilst marketing to America Suzuki started to promote social responsibility, focusing specifically on raising awareness for pollution and participation in economic development for countries where Suzuki models were sold. Suzuki is an innovative company that is always improving and expanding on current designs - it responds to difficulties in a positive way and always seek to meet the consumer's needs.